By Nicole Long — CEO of Old Colony Elder Services
The American Society on Aging (ASA) will recognize Ageism Awareness Day on Oct. 9, 2024. Modeled after the United Nations’ International Day of Older Persons (Oct. 1), this day is an opportunity to highlight the prejudice of ageism and its effects.
One of the most widespread and socially accepted forms of prejudice, ageism is defined by the World Health Organization as “the stereotypes (how we think), prejudices (how we feel) and discrimination (how we act) towards others or oneself based on age.” Every time someone makes an age-based assumption, it affects us all.
Evidence shows that ageism is pervasive in many settings, including healthcare facilities, workplaces, media, entertainment, and advertising.
Did you know that our perception of ourselves aging is one way that ageism shows itself? A negative self-perception of aging can affect one’s quality of life.
According to the Ageism Fact Sheet compiled by the ASA Ageism & Cultural Advisory Council, “Older individuals with more positive self-perceptions of aging live 7.5 years longer than those with a less positive perception of aging. Also, higher optimism has been associated with a more positive self-perception of aging, which can lead to positive health consequences.”
Today, many older adults are living longer than their parents or grandparents. There remains an old-fashioned belief among some people that growing older means it’s time to slow down, step back from things, and be less involved. However, studies have shown that staying connected, remaining active, and being socially engaged are key elements of thriving while aging.
Awareness is key
Ageism shows up in many ways: between people when they interact; becoming biased towards people of other age groups; and through normalized negative messages about aging. How can ageism stereotypes be dealt with to bring about change? You can promote and inspire family and friends to spread awareness, contact local media and government officials, and share positive content related to ageism on social media.
Sources:
Community Voices for Health 